The Olympics

The Olympics


News, information and stories about the Olympic Games.

Wednesday, 5 January 2005

Adidas Goes For Gold

The chairman of sportswear manufacturer Adidas-Salomon has said that he is expecting massive growth in the brand's sales in China, as the 2008 Beijing Olympics draws near.

Herbert Hainer, chairman, said:

"You can already feel the anticipation ahead of the 2008 Olympics...In Asia, in four years' time, we will have turnover of two billion euros..."

Adidas is the world's number two sportswear brand, and China and Japan are their second most important markets after the USA.

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