The Olympics

The Olympics


News, information and stories about the Olympic Games.

Tuesday, 8 November 2005

It's The Money Stupid

Never be in any doubt that the prime motivating force behind the Olympics is money, not sport.

This point is best illustrated by the news about the top sponsor of the forthcoming Winter Olympics in Torino Italy, MacDonalds.

MacDonalds will shortly roll out new global Olympic-Themed Television commercials.

These new global creative will feature its mascot Ronald McDonald vignettes and a spot celebrating Olympic dreams, McDonald's Olympic Champion.

Two official Olympic venue McDonald's restaurants, in the Torino Olympic Village and Main Press Centre, will also feature McCafe for the first time ever.

I trust that the irony is not lost on people?

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