The Olympics

The Olympics


News, information and stories about the Olympic Games.

Tuesday, 6 November 2007

Personal Branding

My compliments to the parents in China who hold no fear of being prosecuted by the IOC for using their "Olympics" brand name. It seems that nearly 3,600 people in China are called Aoyun, which translates to "Olympics" in English.

In addition, 4,100 people have names that translate into Beijing Olympic Games.

It is likely, that as the date for the 2008 Beijing Games approaches, the number of people with Olympics based names will increase.

What will the IOC lawyers do, in response to such a blatant breach of their copyright rules?

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