In the face of the worsening recession, B&Q have announced that they are ending their sponsorship of Olympic athletes.
B&Q have also ended their sponsorship of the British Olympic Association.
Jacqueline Caston, the external relations manager at B&Q, is quoted in the Telegraph:
"We enjoyed great internal, motivational success through our partnership with Team GB, but decided not to continue the partnership past the contractual end date of Dec 31, 2008."
Olympic Medals won during the Beijing 2008 Olympics
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