The Olympics

The Olympics


News, information and stories about the Olympic Games.

Thursday, 2 April 2009

Marketing Failure?

Conservative shadow tourism minister Tobias Elwood and Liberal Democrat shadow culture, media and sport secretary Don Foster have taken a pot shot at the government over the marketing of the London Olympics 2012 abroad wrt Britain as a tourist destination.

Elwood claimed, at the Best of Britain & Ireland Travel Trade Forum last week, that the Olympics are a "once in a generation" opportunity to market Britain overseas, but "not one extra penny has been put aside" for marketing.

Foster claimed:

"The question is whether or not we grab the incredible opportunity 2012 offers, but there has been no commitment by the government to provide additional resources."

Maybe so, but given the budgetary disaster and the funding shortfalls caused by the recession, is it wise to draw attention to an event that may in fact fall far short of the media hype?

Olympic Medals won during the Beijing 2008 Olympics

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