The Olympics

The Olympics


News, information and stories about the Olympic Games.

Wednesday, 4 November 2009

Improving The Brand

Locog CEO Paul Deighton proved that he is not the man for the job of running Locog, nor should he be entrusted with taxpayers' money, when he said the other day:

"We're looking to put on a brilliant games that really works. To leave behind all those legacies and to improve the brand."

Why, pray tell, should the British taxpayer be funding the brand building of the IOC?

Olympic Medals won during the Beijing 2008 Olympics

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