For some bizarre reason our lords and masters have agreed that the 2012 Olympics will be conducted in French, with English being deemed as the "second language".
It seems that French is the "mother tongue" of the International Olympic Committee (IOC), given that the Greeks invented the games shouldn't Greek be the language of choice?
Anyhoo, be that as it may, French takes precedence at medal giving and all other Olympic ceremonies. "Billboards and pageantry" must also be in French as well as English.
In order to ensure that the host country is completely humiliated, the IOC also demands that 40,000 (yes, 40,000!) hotel rooms be made available for IOC members and assorted hangers on.
Olympic Medals won during the Beijing 2008 Olympics