The Real Legacy of The Games

McDonald's plans to build the world's largest McDonald's at the London Olympics Games site in Stratford.

The two storey 3,000 sq metre leviathan will seat up to 1,500 people, and will be one of the four McDonald's restaurants built in and near the Olympics park.

Now that's the true "legacy" of the games.

Makes you proud to be British doesn't it?!

Olympic Medals won during the Beijing 2008 Olympics

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Food Matters

It seems that the organisers of the London Olympics, with their enthusiasm for McDonald's and Coke, have neglected to mention London's largest fresh produce wholesale market (New Spitalfields Market) in food provision proposals.

This is somewhat ironic as the catering for the Olympics is, so we are told, meant to showcase British produce (does that include the 20% of food provided by McDonald's etc?).

The Fresh Produce Journal quotes Spitalfields' business development manager, Tim Williams:

"Despite our many attempts to connect with the relevant authorities, they have completely ignored the existence of the largest wholesale market in the UK, which is sited half a mile from the main Olympic Park, Olympic Village and press and broadcast centres."

Regrettably money and sponsorship is the driving force behind these games, vegetables simply are not as "exciting" as fizzy sugared water and processed meat products.

Olympic Medals won during the Beijing 2008 Olympics

Don't forget to visit www.theolympicswarehouse.com
www.olympicsdiary.com brought to you by www.kenfrost.com "The Living Brand"

Food Glorious Food!

London Olympics organisers have promised that food and drink at London's Olympics will be British, "wherever possible".

However, 20% of that "Britishness" apparently includes products supplied by McDonald's, Coca-Cola and Cadbury.

As Chief executive Paul Deighton told the BBC, the Games would create a "great legacy for the catering industry in this country".

LOL!

Olympic Medals won during the Beijing 2008 Olympics

Don't forget to visit www.theolympicswarehouse.com
www.olympicsdiary.com brought to you by www.kenfrost.com "The Living Brand"

Food Fit For Athletes

In keeping with the government's promise that there will be a legacy, once the "hoopla" over the London 2012 Olympics has long since passed away, it can be confirmed that there will at least be "food" and "health" legacy that will doubtless imprint itself into the minds of all of those who attend that games.

It seems that McDonald's, the company that gave us Ronald MacDonald and the "Big Mac", may well become the only branded restaurant at Britain's Olympic venues.

Other food chains, including British and Indian outlets, have been told they will not be able to sell their products at the Olympic sites, without removing labels or changing packaging; restaurants/cafes already at sites such as the ExCel Centre have been told to "hop it" whilst the Games are on, to make room for the "anointed purveyor of fries and burgers".

It's a done deal, apparently.

Meanwhile Coca-Cola has secured exclusive rights to selling non-alcoholic drinks, including tea and coffee within the Olympic venues.

What is it doctors and health experts say about fizzy drinks loaded with sugar, and fat laden fries?

Can someone remind me?

By all means serve McDonald's, but do not exclude others from the Games.

What a legacy!

What a con by Labour and the Olympics organisers!

Olympic Medals won during the Beijing 2008 Olympics

Don't forget to visit www.theolympicswarehouse.com
www.olympicsdiary.com brought to you by www.kenfrost.com "The Living Brand"

Tess Jowell Puts Her Foot In It - Again!

The hapless and hopeless Tessa Jowell has put her put into again, by lecturing so called "junk food" sponsors of the Olympics 2012.

Jowell, who spoke at a local government conference, said that companies such as Coca-Cola, Cadbury and McDonald's "need to be made aware" of increasing concern about healthy eating and childhood obesity.

The Guardian quotes her:

"[They] need to be made aware of the increasing concern about child obesity and the increasing possibility of their leadership to address the eating habits and sedentary way of life by encouraging exercise."

That may well be true.

However, if Jowell and the government are so concerned about "junk food" and the companies that sell it why are they so keen to receive sponsorship from these companies for the London Olympics?

Could it be the £50M funding shortfall in the £12BN plus Games?

Given that companies such as MacDonalds and Cadbury are mainly purveyors of burgers and chocolate, what exactly does she expect them to do - sell salads only?

When you sup with "the devil" use a long spoon.

For good measure, Jowell then said:

"There is no more money and as I have said before we are on time and on budget."

Errmmm...no you are not!

Thee original budget was around £3BN, it now stands at £12BN (including running costs) how can she possibly claim that the Games are on budget?

Olympic Medals won during the Beijing 2008 Olympics

Don't forget to visit www.theolympicswarehouse.com
www.olympicsdiary.com brought to you by www.kenfrost.com "The Living Brand"