In a fine example of greed, the organisers behind the London 2102 Olympics have published a bill designed to outlaw the use of "illegal" words such as "Gold" and "2012", by anyone other than accredited organisation.
The Olympics Bill lays out strict rules to prevent the use of Games-related words, and images by non-official advertisers.
The Institute of Practitioners in Advertising has complained, saying that it will prevent most companies benefiting at all from 2012.
The bill was drawn up by the Department for Culture, Media and Sport (DCMS) to establish the legal framework for London to stage the Games.
Existing legislation already prevents non-official sponsors from using distinctive "Olympic marks" like the Olympic rings.
But the new bill will make it illegal to use words such as "games", "medals", "gold", "2012", "sponsor" or "summer" in any form of advertising.
When it comes to greed and money, the Olympics is world beater.
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