Unsurprisingly statements made in 2004 by Lord Coe, that the minimum cost of tickets to see the London Olympics 2012 would be around £15 are proving to be a tad exaggerated.
Olympics organisers have back peddled on the £15 starting price, and now say that the price quoted by Lord Coe was based on Dollars and therefore the price has now moved upwards.
Needless to say, the organisers still claim that the tickets will be "highly affordable".
We shall see.
Olympic Medals won during the Beijing 2008 Olympics
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