The Olympics

The Olympics


News, information and stories about the Olympic Games.

Monday, 28 September 2009

The Building With No Name

There seems to be something of a problem brewing with the O2 Arena (no longer called the Millennium Dome because of it's association with white elephants).

AEG, the owner of the O2 arena, has had to remove the O2 branding from the building for the duration of the London 2012 Olympics as a result of a sponsorship clash with 2012 telecoms sponsor BT.

The building will be unbranded during the games, as AEG will not allow another brand to sponsor the venue.

Olympics organiser LOCOG is now in a flap, because the O2 Arena is to be used to host badminton and basketball events. Clearly it will look quite ridiculous to host the events at a building that has no name!

Needless to say this issue has been known about for several years. It is rather puzzling that it has only just come to a head.

As ever, the Olympics are not about sport but are about money and corporate image.

Feel free to make suggestions as to what to call the O2 Arena (Millennium Dome).

Olympic Medals won during the Beijing 2008 Olympics

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1 comment:

  1. Hows about taking a leaf out of pop star Prince's book and calling it "The Venue formerly known as the (Censored) Arena". Bit of a mouthful but should satisfy all, n'est pas?