Delegates attending ESA's (a market research organisation) Future Sponsorship conference gave a 66% thumbs down to the International Olympic Committee's TOP sponsorship programme, stating that it failed to deliver value for money.
Chris Townsend, commercial director at Locog, refutes this and has expressed "surprise" at the findings.
Well, he would say that wouldn't he?
Olympic Medals won during the Beijing 2008 Olympics
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