Sportsbeat claim that "an official" has told them that the hapless Olympics Minister, Tessa Jowell, is now willing to allow West Ham to discuss moving into the Olympics stadium after the Games.
They quote the unnamed official:
"I was at meetings three or four years ago with the minister and Ken Livingstone, when he was Mayor of London, and they did not want to have a football club in there.
This is a significant U-turn."
Now here's the funny thing, if West Ham do move in they may well rebrand themselves as West Ham Olympic.
What about the "brand fascists" working for Locog et al, who zealously guard the Olympics brand by stomping on any person/small business who dares to mention "Olympics", "2012", "London" etc in their publicity?
Oh well, given that the organisers are desperate for someone to use the stadium afterwards, I am sure the "brand fascists" will be told to remove their jackboots on this occasion.
It's the money, not the sport, that matters!
Olympic Medals won during the Beijing 2008 Olympics
Don't forget to visit www.theolympicswarehouse.com
www.olympicsdiary.com brought to you by www.kenfrost.com "The Living Brand"