LOCOG only want those tickets to be used exclusively for the people who run their sport, or for the governing bodies' sponsors.
For why?
LOCOG want exclusive control over the public's ticket sales market, in order to maximise their revenue from sponsorship and in order to maximise the prices that it can charge.
This means that plans by sports' governing bodies to raise money (eg via competitions to win tickets) and to reward volunteers have been nixed.
Olympic Medals won during the Beijing 2008 Olympics
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