My sympathies to Kamel Kichane, owner of Cafe Olympic in Newham, who has fallen foul of the Olympic money making machine.
Mr Kichane took advice from Newham Council, three years ago, about naming his restaurant Cafe Olympic. The council gave verbal permission for the name.
However, trading standards officers from the council are now threatening him with legal action unless he changes the name (as they claim it is an unauthorised use of the Olympic brand) at a cost of £3K.
Will the organisers of the Olympics also be pursuing other larger organisations, who use the word "Olympic" in their names, eg Olympic Airlines?
No, I thought not!
Olympic Medals won during the Beijing 2008 Olympics