The Olympics

The Olympics


News, information and stories about the Olympic Games.

Wednesday, 21 March 2012

Sponsorship Stupidity - The True Olympic's Spirit

The paranoia of Olympics sponsors (when it comes to protecting their "investment" in the London Olympics) knows no bounds.

Last month I wrote:

"There seems to be something of a hissy fit going on between the BOA and the agents of one of the sponsors of the London 2012 Olympics.

The agents of some competitors, who are sponsored by Nike, have told the BOA that athletes would be in breach of contracts if they are forced to wear Team GB’s official ”presentation outfit” which is sponsored by Adidas.

The agents have told the BOA that athletes might have to take off their shoes before mounting the presentation dais.

The BOA have hit back, and said that the rules mean that the athletes must wear the sponsor's (Adidas) footwear at all times.

The issue over footwear won't die down, the Telegraph reports that Aidan Kirkwood (a soldier injured in Afghanistan) was required to cover up the Raebok logo on his trainers with white tape when he appeared at an Olympic torch relay event this week.

There's the true "Olympic spirit" for you, money before sport or community spirit!

Olympic Medals won during the Beijing 2008 Olympics

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1 comment:

  1. A very good friend of mine, a former Ryder Cup golfer, was sponsored by many companies including a major golf club manufacturer. The clubs he was provided with were specially made to measure for him. I assume that top athletes would have their shoes specially made for them too, by their own sponsors.

    I know that there have been attempts by the organisers to get the games to be known as the green games but, perhaps they should be known as the greed games.