The Olympics

The Olympics


News, information and stories about the Olympic Games.

Monday, 11 June 2007

London Logo Farce - The Farce Continues III

London Logo Farce - The Farce Continues IIIThe row over the "Lisa Simpson Giving Head" London Olympics logo continues, with Gordon Brown bringing his great big "clunking fist" into the argument.

Brown, during a reception for sports journalists in Number 11 Downing Street, joked that the reason his guests were standing on a wooden floor rather than a carpet was because "all the money has gone on the Olympic logo".

It now transpires that the London Olympic organising committee hired the company that designed the logo, Wolff Olins, without ever looking at any of its designs.

Given that this little exercise cost the tax payer £400K, you would have thought that some form of professional tendering process would have been carried out...wouldn't you?

The words "piss up" and "brewery" spring to mind!

Undeterred the organisers will be merchandising all sorts of stuff that contain the design. Seemingly we will soon be able to buy curtains and wallpaper with the logo.

Words fail me.

However, there is no need to despair, Wolff Olins is understood to be delighted at the high levels of "brand recognition" caused by the negative publicity over the design.

So that's alright then!

It also appears that the design is not yet finished, and that there will be further additions to the blank spaces in the blocks as the years pass by.

Many of the images used to "infill" the shapes will be created by the public, who will be encouraged to enter competitions held every six months, with the winner chosen by online votes.

Given that the logo is "unfinished", and that the public will be roped in to "finish it", why has the £400K been handed over to Wolff Olins?

No comments:

Post a Comment