It seems that the International Olympic Committee (IOC) look set to accept skateboarding as an Olympic sport, just in time for the London 2012 Olympic Games.
Why this sudden rush to bring on board a teenage pastime?
Simple, it's the money stupid!
Advertisers know that their revenue streams are maximised amongst the teens and under 30 age groups. Much of the current range of Olympic sports simply does not grab that age group's attention, as much as skateboarding is perceived to do.
Doubtless in future Games, we will see Olympic Nintendo and X Box championships!
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